Ford’s Invisible Car Trick Photography Ad Campaign

Automotive Photography  •  Photography Tips

Ever wonder what photographic techniques are used in the ads you see every day in magazines and newspapers or online? In this special behind-the-scenes video, Ford gives us the inside scoop on their creative new ad campaign for the Ford Fusion. Automotive photographer Jeff Ludes and artist Liu Bolin teamed up to give life to Ford’s creative vision for the ad, which centered around the idea that the Fusion stands out to such an extent that all other cars around it might as well be invisible. To capture this idea, Bolin hand-painted cars to blend into their surroundings while Ludes photographed the scenes for Ford’s print campaign:

See if you can find the “invisible” cars in the photos below…