As something of an interesting experiment, I asked my Twitter followers to answer this question: “What are the top business errors by ‘rookie’ photographers?” Within just a few minutes I had several great responses, and thought they would make a great article. It’s one thing to be a great photographer, but very much another to […]
Pricing… you can’t work as a professional photographer for long without getting caught up in the subject of pricing your work (well, you could, perhaps, but you would never make any money). Then there’s the question of not only what prices to charge, but also how to educate your clients about your price list without […]
Those new to the idea can be taken by surprise and even feel a little uncomfortable at the prospect of running a photography business. Their photography is now a product that needs to be sold. However, no one can run a successful photography studio in the long term if they persist with the idea of being […]
Almost every professional photographer I speak to about lead generation asks me the same question at some point during our conversation: “How can I get more website visitors from the search engines without having to pay for expensive ads?” While Google AdWords and paid advertisements on select photographer directories might bring in some website traffic, […]
