Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far.
The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.
The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.
Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof.
Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thick, the FinePix F80EXR comes in black. The FinePix F80 EXR offers several enhancements over its predecessor, the FinePix F70EXR, and boasts marked improvements over competing long-zoom digital cameras, particularly in the areas of color and design, image quality and capture technology.
Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.
Available in a choice of black, red or silver, the FinePix Z700EXR combines a massive 3.5” LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x Periscopic optical zoom lens (36-180mm equivalent) and ISO levels of up to 1600 at full resolution. Housed inside a full metal chassis, the FinePix Z700EXR will fit in any pocket or purse at only 16.9 mm1 thin and features a smart horizontal lens cover with wave detail, which neatly acts as the on/off switch and an LED “Z” that lights up when the camera is in operation.
Travelers want powerful zooms without the bulk. The sleek, titanium-colored SP-800UZ and SP-600UZ are as small as they come, packed with a variety of new features that deliver a superior imaging experience far and wide: HD Movie and HDMI control, in-camera panorama and Magic Filter to expand creativity, as well as AF tracking to keep subjects in focus automatically.
The S-series cameras provide users with innovative and fun features such as long zooms, speedy performance, advanced flash controls, touch-screen technology, and enhanced high resolution LCD screens in sleek, stylish camera bodies. In an impressive slim body, the new COOLPIX S8000 digital camera sports a long 10x optical zoom, 720p HD Video, and a 3.0-inch 921,000-dot LCD screen with bright Clear Color Display. Not to be outdone, the COOLPIX S4000 blends a user-friendly touch-screen interface with an elegant camera design, while the COOLPIX S6000 and COOLPIX S3000 digital cameras deliver the speed, accessibility and ease-of-use that have made the S-series the camera of choice among consumers who value style and performance.
Olympus Stylus Tough cameras already are world-renowned for being shockproof, waterproof, crushproof and freezeproof powerhouses. Now, the images they capture are virtually “delete-proof” because the new STYLUS TOUGH-8010 and STYLUS TOUGH-6020 deliver amazing images thanks to new technologies, including 14 megapixels, High-Definition (HD) video and powerful 5x wide-angle optical zoom lenses. These cameras not only endure more than any other cameras, they also capture images as vivid as the adventures you live.
