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As smartphone cameras improve, manufacturers are going to great length to prove how effective these little devices are at capturing and uploading images quickly. Far from being a gimmick, the image quality from these smartphones has become good enough to produce professional looking photos and video for next to nothing. This advertising production is a classic example of what can be achieved with a smartphone, a lot of skydiving talent, a big budget, and a little creativity.

Panasonic today introduced two ultra-slim LUMIX models to its 2011 line, perfect for consumers seeking a fashionable camera with loads of advanced photo and video features. The LUMIX DMC-FP7 (16.1 megapixel) and LUMIX DMC-FP5 (14.1 megapixel) maintain their slim profiles by incorporating an ultra-thin 4x optical zoom lens with folded optics.