Photography News505 articles

Today Olympus announces the E-5, a new digital single lens reflex (DSLR) camera that builds on the company’s tradition of innovation to meet the rigorous demands of professional photographers and experienced amateurs. In recent years, Olympus has changed the DSLR marketplace by pioneering groundbreaking features, including the first 100 percent digital-specific lenses, the award-winning Supersonic Wave Filter Dust Reduction System, the first Full -Time Live View system and a completely splashproof and dustproof magnesium alloy DSLR body. Olympus continues this legacy by pairing these technologies with several new breakthrough features developed for the E-5 camera, providing further proof that Olympus lets you capture it all.

With a user-friendly interface, the COOLPIX S80 gives the photographer easy touch control over the camera’s key functions for smooth operation, including touch shutter shooting, zoom and playback. To help users better compose their photos, the S80 employs tab-type graphics to maximize screen space without cluttering it with icons. When the camera is rotated for vertical shooting, display tabs and controls also automatically rotate for smoother shooting.

Canon U.S.A. today announced the addition of the new PowerShot G12 and PowerShot SX30 IS Digital cameras with innovative features to help photo enthusiasts further develop their photographic capabilities. Once again setting the trend in the consumer digital camera market and solidifying its spot atop the PowerShot lineup, the PowerShot G12 will have High Definition (HD) video capture capabilities along with the HS (High Sensitivity) SYSTEM helping to produce outstanding quality in the toughest low-light conditions. The PowerShot SX30 IS Digital camera is the world’s first point-and-shoot model to feature a 35X-Wide Angle Optical Zoom lens with Optical Image Stabilization, making those long distance shots that much easier to capture and then share with friends and family.

The Canon PowerShot SX30 IS Digital camera is the perfect companion for photo enthusiasts capturing memorable images or videos at sporting events or special occasions. The addition of the new super telephoto lens, which ranges from an ultra-wide 24mm to a maximum length of 840mm, will offer unrivaled results while opening up a whole new realm of possibilities for users along the photographic journey. Helping to make this journey that much easier is a new Zoom Framing Assist button to aid in the tracking and capturing of subjects from a great distance away while keeping the lens in focus. At extreme telephoto settings, holding a camera unsteady can cause the user to lose track of the subject and make it difficult to find the subject. The Zoom Framing Assist button allows the user to zoom out, find the subject and then zoom back in.

Nikon today introduced the new D7000 digital SLR camera designed to fulfill the needs of passionate photographers who demand exceptional performance, reliability, and unprecedented levels of control and versatility in a compact form factor. Engineered as an ideal balance of durability and functionality, the D7000 D-SLR features a multitude of new enhancements and updated Nikon technologies, which results in stunning photos and amazing full HD (High Definition) movies.

High dynamic range imaging (HDR) is a set of techniques that allow a greater dynamic range of luminances between the lightest and darkest areas of an image than standard digital imaging techniques or photographic methods. This has so far been an effort of photographers, but now film makers are making their first attempts as well: […]

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting. Translucent Mirror Technology provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video.

These cameras achieve photographic brilliance with Canon’s HS (High Sensitivity) SYSTEM for improved low-light shooting in the S95 and SD4500 IS cameras, High Definition (HD) video recording, High Dynamic Range (HDR) in the S95 camera and a more intelligent Smart AUTO mode, among a range of others. The pro-shooter seizing the last summer sunsets with the S95 camera, the dad recording his son leaving for college on the SD4500 IS model, the aunt capturing a photo of her nephew’s football team with the SX130 IS camera – these new PowerShot cameras showcase extraordinary image quality with every shot.

For the first time on an EOS camera, the EOS 60D DSLR boasts a three-inch Vari-Angle Clear View LCD screen, EOS Full HD video recording with manual overrides including audio level control, and in-camera functionality for RAW image processing plus Creative Filters to manipulate images after taking them. Designed primarily for advanced amateurs, the EOS 60D replaces the EOS 50D and boasts a broad array of new features that make it easier for photographers to add personal creativity to their images. Whether it’s capturing an overhead shot on the Vari-Angle screen at a graduation ceremony, or converting a color image to black and white for a nostalgic look, Canon is delivering in-camera features and functions that empower advanced photographers to capture, display and print the images they want.