If you’re trying to get into the world of wedding photography, you’ll soon learn that there’s more to it than showing up at the ceremony with a camera in hand. There’s a lot going on behind the scenes to get those amazing photos and happy clients. In this full-length seminar, Brian Marcus of Fred Marcus […]
Have you ever wondered what it’s like to be a photographer for Google’s new Street View ventures inside buildings? Photographers all over the world are working to create 360 degree imagery that allows anyone with an Internet connection to be an armchair traveler. Now expanding Street View to include the insides of business and monuments, […]
The business of photography is something you really need to approach based on an honest assessment of your abilities, strengths, and interests. From there, you can see if there’s any kind of market for your planned products or services, and do some proof of concept research to ensure those markets will indeed pay you for […]
Zack Arias is perhaps one of the most well-known photographers, thanks to his web presence. Not only is Zack an amazing photographer, but he is a wealth of knowledge, and he doesn’t shy away from sharing his ideas and experiences online. In a recent podcast, Zack talks about what he would do if he started […]
A vital part of running a photography business is managing your client’s expectations! This is where a client guide comes in, it is essentially a booklet or pamphlet that walks the clients through the booking process, informs them about you, pricing, what to expect, and any other information you want to relay. I for one didn’t know where to start in trying to create one of these things.
Creating a successful wedding photography business is a lot of hard work but doesn’t come without its rewards. Just because you can take a good picture doesn’t mean that you are ready to start your own wedding photography business. There are many stages involved in building a successful company. Some things to consider when starting out. What makes your images unique, for example, do you have more of a photojournalistic style capturing candid moments, and working in all natural light?
Starting a successful business from the ground up can be challenging. However, with these tips you’ll be on your way to starting a successful portrait photography business! Get a Good Camera First things first. You’ll need a camera. I recommend starting out with a digital SLR (DSLR) camera. But there are so many DSLR’s on […]
If you have ever wondered what it was like to be a model scout and photographer, wonder no longer. Renowned fashion photographer, Steven Baillie takes us inside his illustrious life as he travels the world in search of the next “it” supermodel which you can watch within. Baillie seems to have a pretty incredible life as he jet-sets around the world to photograph a variety of models. That being said, his career isn’t all fun and games.
Being a successful wedding photographer often requires more than just excellent photography skill. Business and networking techniques go a long way in this industry. Lara and Geoff White (widely published wedding photographers) have been running a thriving photography studio with the philosophy that their efforts are 80% business and 20% photography. They are now expanding into publishing and their first eBook is an in-depth playbook on techniques to grow a wedding photography business.
Of the many avenues to land a new photography client or job, one of the most important is handing out business cards. Other marketing activities are still important of course, but meeting a potential client face-to-face and handing them a business card definitely holds a higher chance of converting into a job. I know many wedding photographers who are approached and asked for business cards at each wedding. Another peer also told me how he was able to book a big real estate photography job after being approached while taking casual cityscape photos.
