Product photography is a field within commercial photography or, more colloquially, advertising photography. The end goal for advertising photography is to illustrate and eventually sell a product or service. Editing techniques like Photoshopping and retouching the portrayed product can be used to make the product seem more appealing to consumers. Advertising photography can be commissioned […]
Here’s a rare look at the making of a cover for the Macworld Magazine done by Peter Belanger, a photographer who has worked with Apple for years. In order to fit in a lot of information into a short amount of time, Belanger set up his 5D to collect timelapse footage of the project. While the […]
If you’ve ever scrolled through a page of thumbnails while searching for products, you’ve probably noticed how much more inclined you are to take a second look at the goods displayed in a strong and clear photograph. An eye catching image can make all the difference when it comes to selling products online. You don’t […]
Whether you’re photographing a bottle of Windex or a Quarter Pounder with Cheese, commercial photography is all about selling a product. In order to do that, a commercial photographer must be able to photograph a product in its best light–no pun intended. That’s an art Alex Koloskov has mastered. In the following video tutorial, the master himself shows viewers just how he worked his magic during a shoot for a popular glass cleansing product.
Companies have used catalogues for years to promote their products. For many it can be the primary medium in which to showcase their product range. An important part of catalogues are the photos used to visually display the product and its features. This lets potential customers see what the product looks like and can help them decide whether to buy them. With this in mind, it is imperative that catalogue photography presents the product in a way that makes it appealing to its intended audience. Catalogue photography can include food, fashion or everyday products such as groceries and books.
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