Fujifilm Announces Triple Image Stabilization Demonstrated by a Chicken

Photography News

For the most part, we all hate commercials. But once in a while one comes along that makes you think, that was pretty clever, as is the case with Fujifilm’s newest commercial demonstrating how their triple image stabilization works:

Fujifilm’s triple image stabilization actually works by combining a CMOS sensor shift, digital image stabilization, and high ISO settings. Digital image stabilization works by shifting the image and using pixels outside the normal border of the frame to compensate for movement.

Having all three of these working together allows you to use lower shutter speeds with less blur due to camera shake.

If you move a chicken’s body around, its head will stay in the same place, similar to Fujifilm’s new technology