Famous basketball player Yao Ming teamed up with photographer Kristian Schmidt to raise awareness of the threats facing rhinos and elephants as a result of demand for ivory and rhino horn, particularly in China. With this haunting and breathtaking image, they are hoping to reduce the demand on illegal poaching and ivory sales.
Yao Ming stands over the body of a poached elephant in Namunyak, Northern Kenya
And indeed it may be working, this image has already gone viral and been seen hundreds of thousands of people.
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