Being a successful wedding photographer often requires more than just excellent photography skill. Business and networking techniques go a long way in this industry.
Lara and Geoff White (widely published wedding photographers) have been running a thriving photography studio in the Bay Area with the philosophy that their efforts are 80% business and 20% photography. They are now expanding into publishing and their first eBook is this in-depth playbook on techniques to grow a wedding photography business.
It can be found here: Get Connected: Build Relationships to Drive Your Business
You may have a great eye, incredible natural talent, and fantastic equipment. But if you don’t earn more than you spend and know how to develop a steady stream of clients or referrals, you won’t be in business for long. Sometimes even the best photographers struggle to make ends meet because they are overwhelmed by the never ending queue of wedding albums to be designed, photo editing that needs to get done, and emails that must be replied to. This new eBook will guide you through the process of developing a strong base of referrals so a consistent scalable business can be built:
Topics Covered (161 Pages):
- Introduction
- Chapter 1: Sales, Marketing, and Business Development
- Chapter 2: Why Build Vendor Relationships?
- Chapter 3: Timeline for Building Relationships
- Chapter 4: Networking (Where to network, how to network)
- Chapter 5: Weddings Are a Team Sport Examples of Teamwork
- Chapter 6: Relationship-Building Techniques for Vendors You Work With
- Chapter 7: Photographing for Vendors
- Chapter 8: Strategies for Developing Partnerships
- Chapter 9: Getting on the Referral List
- Chapter 10: Partnerships: Relationship Building for Your Top 20
- Chapter 11: Sample Albums
- Chapter 12: Staying Organized
- Chapter 13: Getting Published and Relationship Building
- Chapter 14: Peers and Case Studies for More Relationship Building
- Final Thoughts
“If you follow the strategies in this book, you will have built relationships with many professionals across disciplines. All of our best weddings come from referrals. This has been one of the most important elements to our success, and I hope that by sharing it with you, you will also experience success in your adventures. Enjoy your journey, and remember, it’s a process.”
How to Get a Copy:
It also carries a rare 180 day risk free guarantee. If you aren’t 100% happy with the book just let them know within 6 months and they will refund your money in full.
It can be found here: Get Connected: Build Relationships to Drive Your Business
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It’s great to at last see a photography business book that’s centered around the idea of building and maintaining relationships. In my work as a photography coach, I stress this over and over again – that photographers need to build real and genuine relationships with their clients, prospects and other vendors in their chosen niche.
I wish you all the best of success with the book!
its all about networking… i must read this…