How to Sell Prints of Your Photography

Business  •  Photography Tips

In this video, the speaker, Adam Karnacz, takes viewers through the process of creating and selling a photograph, from taking the photograph to getting it printed and packaged to ultimately selling it to a customer:

Adam begins by discussing the importance of capturing a dynamic and visually appealing image, paying attention to composition, lighting, and subject matter. He recommends considering the final use of the photograph, whether it be for display on a wall or for use in a publication, as this can impact the type of photograph you take and how you price it.

Next, he covers the process of editing and post-processing the photograph to bring out its best qualities and make it ready for printing. He suggests using software such as Adobe Photoshop and Lightroom to adjust the exposure, color, and contrast of the image, as well as to crop and straighten it if necessary.

Once the photograph is edited to your satisfaction, it’s time to move on to the printing process. Adam recommends using a high-quality printer such as the Canon ImagePROGRAF PRO-1000 to produce prints that are true to the original image and have a long lifespan. He also suggests using archival-quality paper and inks to ensure the print will not fade over time.

Finally, Adam discusses the process of packaging and selling the photograph. He recommends creating a professional and visually appealing package, including a mat or mount and a protective sleeve or bag. He also advises setting a fair price for the photograph based on the size and materials used, as well as your own time and expertise.

Captured by Adi Goldstein

Adam discusses the process of selling a photograph, including setting a price and marketing the work. He suggests using a limited edition model, where the photographer only produces a certain number of prints, to increase the value of the work. Adam also recommends considering supply and demand when pricing a photograph, as well as the unique selling points that set the photographer’s work apart from others. To market their work, photographers can use social media, paid advertising, and building relationships with their core audience to attract attention and drive sales. Adam emphasizes the importance of understanding the audience and building a personal brand in order to be successful in selling photographs.

Overall, this video provides a comprehensive guide to the process of creating and selling a photograph, from capturing the image to getting it ready for sale. Whether you’re a professional photographer or an amateur looking to sell your work, this video offers valuable insights and tips for ensuring your photographs are of the highest quality and are well received by customers.