Photographer Earning Six Figures Shares Some Tips

Photography Tips

Photography is a passion for many, but only a few are able to turn it into a profession. Who wouldn’t love to make a living by doing something they love? But in reality, there are a lot of challenges you will face to make this shift. Today, we have photographer Evan Ranft sharing his step-by-step process as to how he grew his photography business over eight years. If you are looking to start or grow your photography business, you should definitely watch this insightful video:

Many new photographers believe that throwing in a couple of social media and search engine ads will have customers flocking in. But as Ranft points out in the video, the reality is a bit different. People-to-people interaction still tops the ways of finding new clients. Networking is a crucial part of expanding your photography business. The right connections will take you to places not possible through social media. So, when starting your photography business, it is still a good idea to start freelancing for your friends and family. Word of mouth will create a snowball effect.

“As your networking grows in social media and in person, your net worth continues to grow and your business can grow.”

He also highlights a key change in taste of what the social media audience wants to see these days. It’s not just the final product that they want to see. Showcasing the creative thinking process with behind-the-scenes videos can be a great way to engage with them. Instagram reels, TikTok and YouTube can all be great media for this purpose. Simultaneously building the art side beside the commercial part can enhance your portfolio greatly while preventing burnout.

In addition, Ranft also talks about how sharing your knowledge and skills can take your business further. Be sure to watch the complete video for greater insights. And remember, things take time, so don’t feel exhausted too soon. Put in your best effort for a couple of years and you could see brands and companies working with you.

“The more value you can provide to a client, the more you can charge.”

What other tips do you have to share for a successful photography business? We’d love to hear from you.